This project consisted of a remake from an existing logo. The customer had (at the time of commission) an excursion company called Pulso a 90 grados (Pulse at 90 degrees). He wanted to create a new logo for his lifeguard company. He requested for the new logo to resemble some of the design elements from his existing company. It was a logic request, since many of the customers requesting the new services, were already his customers from the excursion business.
I reworked the existing logo (fixed proportions, alignments, etc.). After that, proceeded to reimagine the current design as a brand for a company dedicated to offer lifeguard services. That's how I came up with the logo below. The circle represents a "ring buoy" and the colors are inspired by the U.S. Coast Guard. Kept the original typeface (Impact) and changed the letters on the cardinal points from Times New Roman Bold to Helvetica Bold to give it a more modern look.